Motor City Rebirth: Self Storage Opportunity
Discover Our Latest Self-Storage Investment Opportunity
CLASS A BRAND NEW CONSTRUCTION | TAX-LOSS OPTIMIZED | 1031 ELIGIBLE
%20(800%20x%20800%20px).gif?width=300&height=300&name=Copy%20of%20Untitled%20Design%20(250%20x%20250%20px)%20(800%20x%20800%20px).gif)
%20(800%20x%20800%20px)-1.gif?width=300&height=300&name=Copy%20of%20Untitled%20Design%20(250%20x%20250%20px)%20(800%20x%20800%20px)-1.gif)
%20(800%20x%20800%20px)%20(1)-1.gif?width=300&height=300&name=Copy%20of%20Untitled%20Design%20(250%20x%20250%20px)%20(800%20x%20800%20px)%20(1)-1.gif)
Taylor, Michigan leads our next self-storage investment, featuring the acquisition of a newly constructed Class A facility with 92,375 net rentable square feet (NRSF) and 927 units. This project targets an undersupplied market with strong fundamentals and limited Class A competition. The store is now open and actively leasing up, allowing investors to capture lease-up value with zero construction risk.
The facility is strategically positioned adjacent to the I-94/I-75 interchange and the Detroit Metropolitan Airport, will be professionally managed by Extra Space Storage, and benefits from Hearthfire’s strong momentum in the adjacent Romulus submarket.
Why is this deal unique?

Exceptional Risk-Adjusted Returns with Tiered Investor Classes
- Class A IRR: 21–23% | Equity Multiple: 2.5–2.7x | AAR: 32–35%
- First-tranche preferred terms (10% preferred return + 85/15 and 60/40 tier splits) for Class A investors committing by September 15.
- Borrower-friendly structure combining local credit union financing with PACE, a state-subsidized program, offering more flexible terms than private or CMBS debt.
- Hearthfire Co-Investment of 5% equity aligns sponsor interests with investors.

Tax-Advantaged Structure Ideal for SDIRAs and HNW Investors
- Full depreciation pass-through + cost segregation study to accelerate tax benefits.
- 1031 exchange eligible for contributions over $500K via TIC structure.
- SDIRA/Solo 401(k)-eligible.
-1.png?width=200&height=200&name=warehouse%20(1)-1.png)
Institutional-Grade Asset with Proven Operator in Underserved Market
- The store is now open and actively leasing up. This is Class-A facility with no construction risk.
- Extra Space Storage, a top national operator, is managing the asset and offered financing—signaling strong third-party validation.
- Located in a high-demand submarket with limited supply of Class A storage, near major transit hubs and Detroit Metro Airport.
Motor City Rebirth: The Taylor Self-Storage Investment Series
Explore how one of Metro Detroit’s strongest submarkets is creating exceptional opportunities for investors.
Each webinar in this series dives into a different part of the Taylor, MI deal.
[08.21.2025] Session 1
Motor City Rebirth: New Construction
Self Storage Investment in Taylor, MI
This recorded session will teach you why our 92,375 NRSF, 927-unit Class A facility near Detroit Metro Airport is positioned for growth. You’ll see how Extra Space Storage management, high traffic corridors, and strong demand drivers combine to deliver exceptional investor returns.
[09.04.2025] Session 2:
Fundamentals of Market Analysis
& Storage Demand
This recorded session will teach you the core drivers of Taylor’s storage demand: 99K residents in a 3-mile radius, severe undersupply of climate-controlled units, and outdated competitors. You’ll also see why opening day lease-up proves this facility is filling a major gap in the market.
Upcoming live sessions
The store is now open and actively leasing up
Taylor, MI Investment Cash Flow Projection
The chart above represents a hypothetical cash flow projection for a $100,000 investment in the Taylor Extra Space Storage Common Equity strategy. Please note, this is for illustrative purposes only—your actual returns may vary based on investment size, timing, and market conditions.

Why Taylor, MI?
Taylor, part of Metro Detroit’s Downriver community, offers exceptional connectivity and demographics for self-storage investment. West of Detroit and adjacent to Detroit Metro Airport, the site benefits from strong residential neighborhoods and saturation levels far below national averages.
-
99K+ Population in 3-Mile Radius
- 5.59 SF/person existing Saturation (National: 8.0-8.5)
- 6.02 Saturation based on new supply in pipeline
- Strong Competitor Occupancies in mid-to-low 90%
- REIT Management by Extra Space Storage, the #2 storage PM in the nation
The Power of Extra Space Storage
-
#1 Largest Operator in the U.S. with ~3,700 stores and 280M+ sq. ft. under management
-
Data-Driven Advantage: proprietary pricing algorithms maximize rental income daily
-
Proven Performance: top-performing REIT for a decade with resilient NOI growth.
-
Brand Recognition: faster lease-ups and stronger customer demand than private operators.
-
Investor Takeaway: Extra Space brings scale, technology, and a track record that translates into superior, stable returns.


Self Storage Advantage:
Higher Income, Better Exits
-
Lower Costs, Higher Margins: national economies of scale in marketing, call centers, insurance, and operations.
-
Institutional-Grade Signal: EXR only manages high-quality assets, boosting buyer confidence
-
Exit Value Boost: facilities under EXR management are more attractive to REITs, PE firms, and aggregators
-
Smoother Operations: AI-driven systems, remote monitoring, and centralized leasing reduce risk and overhead
-
Investor Takeaway: Partnering with Extra Space materially de-risks the investment and increases both income and exit multiple potential.
Hearthfire Holdings has been featured in



.png)


.png)


The Hearthfire Difference
We don’t build unless it’s worth holding.
We don’t offer equity unless the structure is aligned.
And we don’t ask for calls unless we know we can deliver value.
This isn’t about speculation, it’s about conviction.
"I don’t need more noise in my inbox. But this got my attention,
and Sergio gave me a strategy I hadn’t seen before.”
— Investor, Whitehall Project